MSNBC's primetime superstar delivers news with agenda, but not hysteria, as her style of civil political discussion reveals a turning tide (even Roger Ailes says Fox News has gone too far) that may help stem cable's ratings erosion in an increasingly unpleasant political environment.
"Thank you for coming," says Rachel Maddow to a visiting reporter. "Why are we doing this?"
It's the last Friday in September, and we are walking briskly -- at 5-foot-11, Maddow always moves at a near-jog -- toward the elevator on the fourth floor of her office at NBC's 30 Rockefeller Plaza headquarters.
The MSNBC host is somewhat bemused and clearly curious as to why her visitor is here today. Attention is not something she seeks out or is entirely comfortable with, which may sound disingenuous for someone in an industry thick with titanic egos. But she does not view her show as a glamour perch; something to be parlayed into superficial celebrity friendships or hosting gigs at star-stuffed charity events.
Complete article at Hollywood Reporter : http://bit.ly/rhBvUd