"Of course he should--it's ******* 2011!"
That's what our 20-year-old son said when I told him Steve Nash had made a video supporting same-sex marriage.
True, our son comes from a socially liberal family, lives in an urban centre, and, most importantly, belongs to a generation that is North America's most tolerant ever. So his reaction perhaps isn't surprising.
However, professional sports should pay attention: As active, sophisticated consumers of information, games and gear, our son and his friends are already targeted by sports-related advertizing on television and the Internet. In a decade or so, they will become the mainstream core of the sports market. What they think, therefore, matters.
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Complete article at Huffington Post : http://huff.to/luqfZe
