The great media theorist Marshall McLuhan first coined the phrase, “The medium is the message.” Loosely translated, what he meant is that it matters less what our message might be than the means in which we use to transmit it.
Looking back historically at the rapid growth of major media, the medium of radio took 38 years to garner a mass audience of 50 million. Television took 13 years to do the same. When it came to the Internet it took four years. And Facebook took only two.
In 2004, after its first year in operation, YouTube amassed an audience share of 10 million. By 2006 it grew to 60 million. In 2010, it exceeded 100 million.
There are more than 2.7 billion searches performed on Google each month.
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Complete article at Washington Blade : http://bit.ly/kH51EI
