Kenneth Cole & Help USA Partner to Raise AWEARNESS About the Impact of HIV/AIDS on the Homeless With the Launch of a Limited Edition Rain Poncho (PRNewswire)
With the launch of his new limited edition AWEARNESS rain poncho, fashion designer Kenneth Cole invites customers to join the fight against the HIV/AIDS epidemic affecting the homeless population in the United States.
Reversible from blue camouflage to solid black, this nylon unisex hooded poncho tucks into a self-containing pouch that can easily be slipped into a bag or briefcase. Retailing for $60.00, the poncho is available exclusively at Kenneth Cole retail stores nationwide and at kennethcole.com beginning this March through May 30th, 2011.
During this time, 100% of net profits from the sale of the rain poncho will be donated to AWEARNESS, The Kenneth Cole Foundation in support of HELP USA, and will go towards funding housing for homeless people living with HIV/AIDS. The mental health and emotional issues of dealing with an HIV diagnosis can often contribute to the patient becoming homeless. As a result, HIV is found in the homeless community in epic proportions throughout the United States with a median rate of HIV prevalence that is three times higher than the general population.
Complete article at PRNewswire : http://bit.ly/h6txAC