New Ad Campaign Urges Chicagoans to "Change the Story" of HIV/AIDS as 30th Anniversary of Epidemic Approaches (WindyCityMediaGroup)
As the 30thanniversary of the HIV/AIDS epidemic approaches, the AIDS Foundation of Chicago (AFC) has launched a new public awareness campaign to refocus attention on a disease that has largely fallen from the headlines and inspire individual and community actions against it. The Chicago-based design agency Substance (isubstance.com) developed the ad campaign called "Change the Story."
"Too many people mistakenly believe that HIV has gone away, that it no longer touches close to home," said AFC president/CEO David Ernesto Munar. "But the truth is that every 9 � minutes someone in America is infected with HIV. That's a story we have to change."
The ads evoke the look and feel of a daily newspaper, mimicking the format of the sports, arts and business sections. But instead of baseball scores, theatre reviews or market reports, the headlines feature provocative news about HIV/AIDS in Chicago followed by a call to action: "Become a force for change."
Complete article at Windy City Media Group : http://bit.ly/f1NSI0