The jewelry store’s advertising design is simple.
Two symbols are arranged as equations on a black background. One sign – the universal image for woman – is adorned with a bridal veil. The symbolic male counterpart wears a bowtie. These figures are added together – paired off, if you will – in three sets.
A single word gives a social message below the iconography: “Couples.” And that’s where things start to get complicated, especially in business.
Mark Ginsberg, president of Iowa City jeweler M.C. Ginsberg, doesn’t worry about repercussions from advertising to same-sex couples through this print campaign.
Complete article at Iowa Independent : http://bit.ly/a73RBb